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Why are some PhoneWords longer than the actual numeric phone numbers they translate to?
Businesses publish the extra digits needed to complete a word even though the telephone network does not recognise digits entered after 6th digit for 1300 & 1800 numbers and the 4th digit in 13 numbers. For example, the "R&E" in 1800-TOOLHI´RE´ are what is known as overdial by 2 digits. This is not a problem in most cases as the telephone carriers have enabled their systems to ignore overdialled digits thus allowing the call to connect.

As a general rule 13 numbers do not allow for overdial. 1300 & 1800 allow up to a 4 digit overdial.

Should I use a Numeric Number instead of a PhoneWord?

Numeric numbers don´t have the same memorability as PhoneWords. Numeric numbers are especially good in certain circumstance including:

  • Foreign language audiences where the audience might cover several languages, but the numeric system is the same.
  • Call centres that change clients repeatedly. Unless your customers are all in the same business, a PhoneWord may not apply to all of them. For this reason, blocks of easy to remember numeric numbers would be more valuable to your clients.

OzeeDial has a range of Numeric numbers avilable. For more information Call us on 1300 TO LEASE

How can a PhoneWord be better for my business than the directory?
  • As soon as customers remember your PhoneWord, they forget about your competition
  • They don´t get tempted by your competitors ads in the yellow pages
  • Your PhoneWord provides a means of convenience for customers when the need arises for your services. No need to waste time looking up the directory
  • Your business is not jammed in between 2000 pages of other businesses, instead it becomes the forefront of your customers memory
  • Word of Mouth. People generally refer through conversation. How powerful is a PhoneWord over the directory in this case?
  • Leasing costs are generally much lower than directory advertising costs
  • For advertising cost, PhoneWords are light years ahead
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